Pricing Process
Novins & Street uses a comprehensive pricing methodology that combines statistical analysis, firsthand inspection of comparable properties, neighborhood expertise, market trends, and continuous evaluation after a property is listed.
Pricing is part science (the data), part judgment (interpreting the facts and circumstances behind the data), and part marketing strategy (creating the conditions for competition).
Our pricing process considers five broad categories of evidence:
1. Comparable Properties
Selecting genuinely comparable sales.
Making appropriate market adjustments.
Firsthand inspection.
2. Property Characteristics
Condition and improvements.
Deferred maintenance.
Mechanical systems.
Site characteristics.
Floor Plan
Location.
3. Market Conditions
Changes in market value since comparable properties were sold.
Seasonality.
Shifting or stable market
Buyer activity and competition.
Mortgage rates.
Economic uncertainty.
4. Market Behavior
Days on the market of comparable properties.
Terms of sale.
Distressed sales.
Flipped properties.
Other circumstances affecting value.
5. Continuous Evaluation
Monitoring buyer response after a property is listed.
Comparing showings and online activity with competing listings.
Adjusting pricing when the evidence indicates the market has changed.
Pricing is not a one-time decision. It is a continuous process of learning from the market and responding to evidence.